At the launch of this year's INSPIRE Awards, organisers distributed roses — not merely as decoration, but as a symbol. The gesture emphasises the importance of giving people their flowers while they can still smell them.
The initiative seeks to honour living contributors within communities, recognising everyday heroes whose work often goes unnoticed. The organisation encourages people to nominate meaningful figures in their lives: mentors, colleagues, friends and family members who deserve acknowledgement.
The 12 award categories
- Outstanding Contribution to Charity & Community
- Outstanding Community Champion
- Most Inspirational Entrepreneur of the Year
- Outstanding Contribution to Equality & Diversity
- Outstanding Contribution to Health & Wellbeing
- Outstanding Contribution to Sport
- Outstanding Contribution to Media & Entertainment
- Outstanding Business of the Year
- Outstanding Contribution to Leadership
- Rising Star Award
- Role Model of the Year
- Outstanding Contribution to Social Change
The call to action
Nominations are open with a simple message: it only takes a few minutes to participate. The underlying message emphasises shifting cultural norms — let's normalise giving people their flowers in real time. Let's champion those who uplift us all. Let's inspire.